The Big Mo

This article is about the behavioural concept. For the battleship, see USS Missouri (BB-63). For the rapper, see Big Moe. For the book, see The Big Mo (book). For the fictional character with the nickname, see Mo Harris.

The Big Mo ("Big Momentum") is behavioral momentum that operates on a large scale. The concept originally applied to sporting events in the 1960s in the United States, as momentum appeared to have an effect on a team's performance.[1] Successful teams were said to have "The Big Mo" on their side. This has since extended situations in which momentum is a driving factor, such as during political campaigns, social upheavals, economic cycles, and financial bubbles.[2]

  1. ^ Psychological momentum in sports. See also Michael Kent, Oxford Dictionary of Sports Science and Medicine, Oxford University Press, 3rd edn, 2006; Big Mo in Sports, The Independent
  2. ^ The Big Mo: How senator Obama gained the momentum; See also Paul Kedrosky, The First Disaster of the Internet Age, Newsweek, 27 October 2008. A dictionary definition is available at: http://dictionary.reference.com/browse/Big+Mo