The Box (Roddy Ricch song)

"The Box"
Single by Roddy Ricch
from the album Please Excuse Me for Being Antisocial
ReleasedJanuary 11, 2020
Recorded2019[1]
Genre
Length3:16
Label
Songwriter(s)
Producer(s)
Roddy Ricch singles chronology
"Letter to Nipsey"
(2019) 		"The Box"
(2020) 		"Walk Em Down"
(2020)
Music video
"The Box" on YouTube

"The Box" is a song by American rapper Roddy Ricch, released as the fourth single on January 11, 2020[4][5] from his debut studio album Please Excuse Me for Being Antisocial (2019). Prior to the song being released as a single,[6][7] it became Roddy Ricch's highest-charting song worldwide, spending eleven weeks at number one on the US Billboard Hot 100, as well as topping the charts in Canada, New Zealand, Hungary, and peaking at number two in both the UK and Ireland. The song received critical acclaim, with praise for Ricch's vocal delivery.[8][9] Its popularity on social media apps is credited to Ricch's iconic[10][11] "eee err" ad-lib. A music video was released on February 28, 2020, directed by Ricch.

In the US, "The Box" was the biggest song of the final half of 2019, selling 4.7 million equivalent units as of July 2, 2020.[12] Apple Music named it Song of the Year.[13] It received three nominations at the 63rd Annual Grammy Awards, including for Song of the Year.[14]

  1. ^ Nelson Jr., Keith; Dennis, Chris (March 19, 2020). "Studio Sessions: Chris Dennis talks Roddy Ricch recording at home due to Coronavirus, making "The Box", and an unreleased DaBaby collab". Revolt. Retrieved March 29, 2020.
  2. ^ Findlay, Mitch (11 March 2020). "Roddy Ricch's "The Box" Goes 4× Platinum". HotNewHipHop. Retrieved 11 March 2020.
  3. ^ Herman, James. P (28 January 2020). "Hitmaker of the Month: Writer-Producer 30 Roc on Hitting No. 1 With Roddy Ricch's 'The Box'". Variety. Retrieved 30 September 2020.
  4. ^ Cite error: The named reference Video was invoked but never defined (see the help page).
  5. ^ "Roddy Ricch, The Weeknd lead '2020 American Music Awards nominations with 8 each". WnyPapers. October 26, 2020.
  6. ^ Cite error: The named reference GQ was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference Vulture was invoked but never defined (see the help page).
  8. ^ "TikTok". TikTok. Retrieved 2020-06-16.
  9. ^ "Tiktometer - The Box by Roddy Ricch". tiktometer.com. Retrieved 2020-06-16.
  10. ^ Cite error: The named reference HNHH was invoked but never defined (see the help page).
  11. ^ Klinkenberg, Brendan (February 28, 2020). "Roddy Ricch (Finally) Drops a Video for 'The Box'". Rolling Stone. Retrieved March 21, 2020.
  12. ^ Blake, Emily (July 13, 2020). "Six Months Later, No One Can Top 'The Box'". Rolling Stone. Retrieved July 14, 2020.
  13. ^ "Apple announces second annual Apple Music Awards". Apple Music.
  14. ^ "Grammy Nominations 2021". The New York Times. 24 November 2020.