The CW Daytime was the unofficial branding for an afternoon programming block that was broadcast on The CW. It was originally branded as Daytime WB, which aired on one of its predecessors, The WB, from January 2, 2006 to September 15, 2006. The CW programmed the block from September 18, 2006 until September 3, 2021.
Officially, the network preferred affiliates to air the program featured from 3:00 p.m. to 4:00 p.m. in each time zone, though some affiliates aired it in differing timeslots, mainly stations with much more successful afternoon schedules with other programming which found The CW's hour stunted their ratings. The CW Plus stations in the Central and Mountain Time Zones also aired the show an hour earlier or later, depending on the local time zone.
In the fall of 2021, The CW expanded to a seven-night-a-week schedule with the addition of two hours on Saturday evenings. In exchange, the network returned the weekday hour of programming to its affiliates, ending a combined 26-year commitment between The WB and The CW to daytime programming.[1]