 | This article needs additional citations for verification. (April 2021) |
| The Chevrolet Tele-Theatre | |
|---|---|
| Also known as | Chevrolet on Broadway The Broadway Playhouse |
| Genre | Anthology |
| Written by | Tad Mosel Emlyn Williams Ernest Kinoy |
| Directed by | Barry Bernard Garry Simpson Gordon Duff (director) |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 2 |
| No. of episodes | 82 |
| Production | |
| Editor | Vic McLeod |
| Running time | 25 minutes |
| Original release | |
| Network | NBC |
| Release | September 27, 1948 – June 26, 1950 |
| Infobox instructions (only shown in preview) | |
The Chevrolet Tele-Theatre is an American anthology series that aired live on NBC Mondays at 8 pm EST from September 27, 1948 to June 26, 1950.[1] The program presented both news headlines and live dramatic performances of either original plays or works adapted for television from the stage. Sometimes the show was referred to as Chevrolet on Broadway or The Broadway Playhouse; particularly when the program was presenting an adapted stage work from New York City's theatre scene.[1]
The sponsor was Chevrolet, an automobile division of General Motors.[2] Beginning with the January 4, 1949, episode, the Chevrolet Central Office of General Motors was the sponsor, replacing Chevrolet dealers' groups.[3]
- ^ a b Earle Marsh, Tim Brooks (1979). "The Complete Directory to Prime Time Network TV Shows, 1946-present". Ballantine Books. p. 145. ISBN 0-345-45542-8.
- ^ Zimmers, Tighe E. (May 7, 2021). That's Entertainment: A Biography of Broadway Composer Arthur Schwartz. McFarland. p. 212. ISBN 978-1-4766-7881-8. Retrieved January 8, 2023.
- ^ Small, Florence (January 3, 1949). "TV Commercials: Chevrolet Assn. Humanizes Service". Broadcasting. p. 3. Retrieved January 10, 2023.