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| Broadcast area | New Zealand |
|---|---|
| Programming | |
| Format | Pop music |
| Ownership | |
| Owner | MediaWorks New Zealand |
| History | |
First air date | 8 August 1994[1] |
| Technical information | |
| Class | Terrestrial/Internet |
| Links | |
| Webcast | www |
| Website | Official website |
The Edge is a youth-oriented New Zealand entertainment brand consisting of a national radio network and an entertainment website. It is owned and operated by MediaWorks New Zealand. It previously had a TV channel, The Edge TV.
The station was founded in Hamilton in 1994 and is now based in Auckland; it broadcasts nationwide over multiple channels. Research International audience surveys suggest The Edge has approximately 581,200 listeners across all markets that are surveyed and the station makes up 7.0% of the New Zealand radio market.[2]
The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics, whereas rival station ZM is most popular with listeners aged between 20 and 34.[3][4] The station's breakfast programme is number two in the ratings for nationwide commercial breakfast radio; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB.[5] This compares with the non-commercial RNZ National whose breakfast programme, Morning Report, has an audience of 522,000 listeners.[6]
- ^ "It's The Edge's birthday! Here's a look back at the past 25 years". The Edge. 8 August 2019. Retrieved 19 June 2021.
- ^ "Radio Scope Ratings April 2008". RadioScope. 4 April 2008.
- ^ "The Edge Network Audience Distribution vs. All Commercial Radio, Mon-Sun 6am-12pm". The Radio Bureau. 4 April 2008.
- ^ "ZM Network Audience Distribution vs. All Commercial Radio, Mon-Sun 6am-12pm". The Radio Bureau. 4 April 2008.
- ^ "Radio Chick Radio Ratings October 2007". YouTube. 25 October 2007.
- ^ "Radio New Zealand About Us". 28 November 2011.