The Gregory Brothers

The Gregory Brothers
The Gregory Brothers at the 2nd Streamy Awards
(left to right: Andrew, Michael, Sarah, Evan)
Background information
Also known asSchmoyoho
OriginBrooklyn, New York, United States
Genres
Years active2007–present
LabelsGregory Residence Records[1]
Members
  • Michael Gregory
  • Andrew Rose Gregory
  • Evan Gregory
  • Sarah Fullen Gregory[2]
Websitethegregorybrothers.com

The Gregory Brothers are an American musical quartet,[3] specializing in comedy music and auto-tuning recorded speech through their YouTube channel Schmoyoho (/ʃmoʊˈjoʊhoʊ/). After the success of their songs "Chrissy Wake Up" and "It's Corn" in the summer of 2022, NPR reported that they "are responsible for some of the biggest viral songs of the past decade."[4]

Their musical viral video the "Winning" song, part of their Songify the News series (formerly known as Auto-Tune the News), won a 2012 Comedy Award, and their "Bed Intruder Song" received over 141 million YouTube views and entered the Billboard Hot 100.[5] Their releases, "Who's It Gonna Be?" with Weird Al Yankovic[6] and "The Last Fight" with Joseph Gordon-Levitt,[7] parodied the two US presidential debates of 2020.

The three Gregory brothers – drummer/keyboardist Michael, guitarist/bassist Andrew Rose and keyboardist Evan – originally from Radford, Virginia, moved to Brooklyn, New York, in the mid-2000s and met guitarist/bassist Sarah Fullen (who married Evan in 2009) in the local music scene.[8][9] The band was formed in 2007, with all four members providing vocals, often accompanying "songified" individuals.[10]

After 10 years of activity, having earned the most views by songifying the likes of Antoine Dodson, Charlie Sheen, Paul Vasquez and Daymon Patterson, their Schmoyoho channel reached three million subscribers in March 2017. In commemoration, the Gregory Brothers released a "mega-mashup" of their work, in which they outlined their main goal of eliciting "the maximum amount of happiness for the maximum amount of time".[11]

  1. ^ "Artists on Gregory Residence Records". Amie Street. Retrieved 2009-08-10.
  2. ^ "Auto-Tune the News #1: march madness. economic woes. pentagon budget cuts". YouTube. 2009-04-11. Archived from the original on 2021-12-21. Retrieved 2009-07-22.
  3. ^ Wortham, Jenna (6 September 2010). "From Viral Video to Billboard 100". The New York Times.
  4. ^ Venkat, Mia; Jarenwattananon, Patrick; López Restrepo, Manuel. "The viral masterminds behind 'It's Corn' have been at this for over a decade". www.npr.com. National Public Radio. Retrieved 7 October 2022.
  5. ^ Peters, Mitchell (2010-08-19). "Gregory Brothers Take Antoine Dodson to the Hot 100". Billboard. Retrieved 2017-03-18.
  6. ^ The Gregory Brothers (September 30, 2020). We're All Doomed (YouTube video). Schmoyoho. Archived from the original on 2021-12-21.
  7. ^ "This Song Is Dedicated to the Last Undecided Voter". The New York Times. 2020-10-23. Retrieved 2020-10-23.
  8. ^ Tagle, Steven (2009-05-18). "The Rumpus Mini-Interview with The Gregory Brothers". TheRumpus.net. Retrieved 2009-07-15.
  9. ^ Gann, Patrick (2009-07-14). "Special Interview With "Auto-Tune the News" Creators, The Gregory Brothers". OriginalSoundVersion.com. Retrieved 2009-07-15.
  10. ^ "The Gregory Brothers". Retrieved 2009-07-12.
  11. ^ "The Full Schmoyoho Song". www.youtube.com. Retrieved 7 October 2022.