The Hatchery (company)

The Hatchery LLC
Company typeProduction Company
IndustryProduction
Founded2003
FounderMargaret Loesch
Bruce Stein
Headquarters
Burbank, California
Key people
Dan Angel (CCO)
ParentMandalay Entertainment
American Greetings

The Hatchery LLC is an American media production company, which was owned by American Greetings and Mandalay Entertainment and located in Burbank, California.

Margaret Loesch and Bruce Stein formed Hatchery in 2003 with financing from Peter Guber and Paul Schaeffer of Mandalay Entertainment Group.[1] American Greetings Corporation purchased a major stake in the company in December 2004, joining Mandalay in joint ownership.[2][3]

American Greetings thereafter licensed their Care Bears and Strawberry Shortcake characters in various filmed projects with Hatchery, marketing their products via their approximately 600 stores and 35,000 greeting card retail locations.[4] The Hatchery has produced two programs that aired on cable channel The Hub: R. L. Stine's The Haunting Hour and Dan Vs..

  1. ^ Hofmeister, Sallie (November 12, 2003). "Former TV, Toy Execs Form New Company". Los Angeles Times. Retrieved 11 May 2011.
  2. ^ "COMPANY NEWS; AMERICAN GREETINGS BUYS STAKE IN THE HATCHERY". nytimes.com. 18 December 2004. Retrieved 6 January 2021.
  3. ^ "American Greetings Corp. Sets Strategic Entertainment Course with Investment in the Hatchery". businesswire.com. 17 December 2004. Retrieved 6 January 2021.
  4. ^ "American Greetings Buys Part of TV Firm". Los Angeles Times. Bloomberg News. December 18, 2004. Retrieved 11 May 2011.