The Loft (New York City)

The Loft
Map
Address654 Broadway
Manhattan, New York City
Coordinates40°43′36″N 73°59′53″W / 40.7268034°N 73.9981011°W / 40.7268034; -73.9981011
OwnerDavid Mancuso
TypePrivate Club
Opened1970

The Loft was the location for the first underground dance party (called "Love Saves the Day") organized by David Mancuso, on February 14, 1970, in New York City. Since then, the term "The Loft" has come to represent Mancuso's own version of a non-commercial party where no alcohol, food, nor beverages are sold. Mancuso's vision of a private party is similar to, and inspired by, the rent party and house party. Unlike conventional nightclubs or discotheques, attendance is by invitation only. In the late 1970s, Mancuso abandoned the generally accepted and expected practice of beatmatching, preferring to play songs in their entirety on his renowned audiophile-quality sound system. The Village Voice wrote that Mancuso's sound system was the best in New York and even described him as "more of a party engineer than a DJ."[1] Mancuso required that the music played had to be soulful, rhythmic, and impart words of hope, redemption, or pride.[2]

  1. ^ Tim Lawrence Articles Archived 2005-07-30 at the Wayback Machine
  2. ^ Brewster, Bill; Broughton, Frank (1999). Last Night a DJ Saved My Life. London: Headline Publishing Group. p. 123.