| The Lost Island of Alanna | |
|---|---|
 | |
| Developer(s) | Raintree Media Inc. |
| Publisher(s) | The Coca-Cola Company |
| Director(s) | Dale Leary |
| Designer(s) | Dale Leary |
| Programmer(s) | Michael Hall Ronald Lores |
| Artist(s) | Dale Leary Michael Hall Ronald Lores |
| Platform(s) | Mac OS, Microsoft Windows |
| Release | March 1, 1998 |
| Genre(s) | Branded entertainment, Graphic adventure, puzzle |
| Mode(s) | Single-player |
The Lost Island of Alanna is a branded, graphic adventure video game and marketing initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for Coca-Cola Cherry.[1] The game was produced for the brand in the Fall of 1997 and released in the Spring of 1998.
The Lost Island of Alanna represents an early example of integrated, digital, viral and social marketing using the internet. Alanna included a distributed CD-ROM game, integrated social chat rooms, under-the-cap codes, special product packaging, advertising, outdoor,[clarification needed] and two promotional websites.[2] It was all created, produced and managed nationally by Raintree Media throughout the full promotional duration.[3]
- ^ Dorschner, John (April 26, 2000). "Coral Gables Advertising Agency Chosen as Finalist for Miami Award". Tribune Business News. Knight Ridder. Archived from the original on November 17, 2018. Retrieved March 5, 2016.
- ^ "Mysteries of a lost civilization". Ray Gun Magazine. Fifty8 (August 1998): 83.
- ^ Yans, Cindy. "Mainstream Marketing". Computer Games Strategy Plus. No. 93 (August 1998): 36.
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