The Macintosh Way

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The Macintosh Way

Author	Guy Kawasaki
Language	English
Genre	Non-fiction
Publisher	Scott, Foresman and Company
Publication date	1990
Publication place	United States
ISBN	0-673-46175-0
OCLC	19814888
Dewey Decimal	338.7/61004165/0973 20
LC Class	HD9696.C64 A865 1990
Followed by	Database 101

The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.