The Sell-In

The Sell-in
AuthorCraig Mathieson
LanguageEnglish
SubjectAustralia alternative music
GenreNon-fiction
PublisherAllen & Unwin
Publication date
1 November 2000
Publication placeAustralia
Pages280 pp
ISBN978-1-86508-412-1
OCLC48435459
781.66/0994 21
LC ClassML3534 .M432 2000

The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist, Craig Mathieson.[1] It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels. Gideon Haigh of Australian Book Review discussed it in December 2000.[2]

  1. ^ Mathieson, Craig (2000), The Sell-in : How the Music Business Seduced Alternative Rock, Allen & Unwin (published 1 November 2000), ISBN 978-1-86508-412-1, Summary: 'Featuring a who's who of contemporary Australian rock, The Sell-in charts the artistic and commercial struggle behind the breakthrough of Ratcat, The Cruel Sea, Silverchair, Powderfinger, The Living End and their contemporaries, an era when getting gigs to pay the rent was replaced by the need to have hit singles, sell hundreds of thousands of albums and break the lucrative American market.' – back cover.
  2. ^ Haigh, Gideon (December 2000). "Mathieson, Craig, The Sell-In: How the Music Business Seduced Alternative Rock, Allen & Unwin". Australian Book Review. No. 227. p. 31. ISSN 0155-2864.