 | |
Type of site | Entertainment News |
|---|---|
| Available in | English |
| Editor | Angelica Nwandu |
| URL | www |
| Commercial | Yes |
| Launched | March 2014 |
| Current status | Active |
The Shade Room (TSR) is a media company, founded by Angelica Nwandu in March 2014. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram".[1][2] "Shade" in this case refers to a slang term for quips or wisecracks, especially those made with the intent of debasing their target(s).[1]
Nwandu lives and works from Los Angeles and employs a staff of five working on The Shade Room.[2] The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram.[1]
- ^ a b c Wortham, Jenna (2015-04-14). "Instagram's TMZ". The New York Times. ISSN 0362-4331. Retrieved 2016-02-23.
- ^ a b "Step Into #TheShadeRoom With Angelica Nwandu". NBC News. 3 February 2016. Retrieved 2016-02-29.