The Velvet | ||||
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EP by | ||||
Released | March 17, 2016 | |||
Recorded | 2015–2016 | |||
Studio | S.M. | |||
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Length | 33:03 | |||
Language | Korean | |||
Label | ||||
Producer |
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Red Velvet chronology | ||||
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Singles from The Velvet | ||||
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The Velvet is the second Korean extended play by South Korean girl group Red Velvet. Released on March 17, 2016, by SM Entertainment and distributed by Dreamus,[2] the extended play is the spiritual successor of their first full-length album The Red, which was released in September 2015. In contrast to their vivid and bright "red" image on The Red, The Velvet finds the group embracing their smooth and softer "velvet" image, incorporating mainly the R&B genre.[3] S.M. founder Lee Soo-man continued to act as the executive producer of the extended play, with Andreas Öberg, Daniel "Obi" Klein, Charli Taft, Deez, Maria Marcus, Kenzie, as well as others contributed both lyrics and production.
Upon its release, The Velvet received positive reviews from critics for clarifying the girl group's dual musical concept and their sophisticated R&B sound. The extended play also achieved commercial success, becoming their third consecutive number one on Gaon Album Chart. It also peaked at number eight on the Billboard World Albums Chart, earning the group's third top-ten entry on the chart.
Promotion for the album was preceded by the release of the lead single "One of These Nights" on the same release day, along with live performances on weekly music shows for both the single and the album track "Cool Hot Sweet Love". The lead single was a moderate commercial success, peaking at number ten on the Gaon Digital Chart and number six on Billboard's World Digital Songs chart.