The Wonderful World of Chemistry

The Wonderful World of Chemistry
Live and filmed actors "interact" during the flower-passing scene
MusicMichael Brown
LyricsMichael Brown
BookMichael Brown
Productions1964 World's Fair

The Wonderful World of Chemistry is a 1964 industrial musical revue by Michael Brown. Regular performances were a feature of the DuPont Pavilion at the 1964 New York World's Fair.[1]

The extravaganza of mid 20th century American material optimism extolled the virtues of DuPont products such as nylon, mylar, and corfam, featuring characters such as the Happy Plastic Family.[2] The production was an early example of a multimedia production,[3] as the players interacted with actors in film clips in parts of the show,[4][5] this requiring split-second timing for the actors to remain in sych with the films.[6]

Every day that we are living
is such a thrill
that we can't stay nonchalant!
Better things for better living
are coming still
– that's the promise of DuPont![7]

The 28-minute show, which was presented live 42 times a day by six different casts[5] (with two running simultaneously in separate theaters)[6] also traced the history of chemistry from Ancient Greece forward, and also featured players wearing high-end designer clothes made of DuPont fabrics[4] (designers included Oleg Cassini, Ceil Chapman, and Donald Brooks).[5]

The original production was directed as well as written by Michael Brown, with musical direction by Norman Paris and choreography by Hugh Lambert, Dorothy Love, and Buddy Schwab.[8] Elliot Unger and Elliot produced the films, and animation was done by Ernest Pintoff.

The soundtrack was released by DuPont in 1964 on 7" vinyl, credited to the Norman Paris Quintet & Orchestra with backing vocals by the David Carter Singers.[9]

No revivals are known to have been staged since the original run.[speculation?]

  1. ^ Cite error: The named reference Debolt was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference TimidFutures was invoked but never defined (see the help page).
  3. ^ Ryan Ritchey (April 11, 2012). "Image of the week: April 11, 2012". After the Fair. Retrieved October 17, 2021.
  4. ^ a b Cite error: The named reference WorldsFairPhotos was invoked but never defined (see the help page).
  5. ^ a b c Cite error: The named reference DupontMagazine was invoked but never defined (see the help page).
  6. ^ a b Cite error: The named reference BusinessScreen was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference UChicagoPress was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference Hagley was invoked but never defined (see the help page).
  9. ^ The Wonderful World of Chemistry at Discogs