The Word for Today

The Word For Today
EditorBob Gass until his death in late 2019
FrequencyQuarterly periodical
FormatDaily devotional
PublisherBob Gass Ministries (within the United States)
United Christian Broadcasters (outside the United States)
Total circulation
(2009)
3.5 million
FounderBob Gass
Gareth Littler
First issueMarch 1, 1994 (1994-03-01)
CountryUnited States
LanguageEnglish language
Spanish language
Portuguese language
Afrikaans language
Italian language
WebsiteUnited States website
United Kingdom website
Australia website
New Zealand website
Word 4U 2Day
FrequencyQuarterly periodical
FormatDaily devotional
PublisherUnited Christian Broadcasters (outside the United States)
First issueAugust 1, 2003 (2003-08-01)
CountryUnited Kingdom
LanguageEnglish language
WebsiteUnited Kingdom website
Australia website
New Zealand website

The Word For Today (known as The Word For You Today in some countries) is a free, daily devotional written by Northern Irish Christian pastor Bob Gass and published around the world by United Christian Broadcasters (UCB). Over 3.5 million copies are distributed quarterly worldwide. Gass said the devotional "is a kick start for cold mornings, when you don't feel like reading your Bible or find it a bit dry, that's when you need a good injection of inspiration. That's what I want to provide for our readers, something to focus their minds on God's goodness".[1]

A million copies are distributed to UCB listeners, hospital patients, prisoners and residents of care centres throughout the United Kingdom and Ireland. Separate versions are produced for Albania, Australia, Canada, Czechoslovakia, Caribbean, Holland, Estonia, Portugal, Philippines, New Zealand, Nigeria, South Africa (Afrikaans and English languages), Spain and Italy by the UCB national UCB body or an affiliate. Another version is distributed by Bob Gass Ministries in the United States.

Production of a contemporary version called Word 4U 2Day (known as Word For You Today in some countries) began in August 2003. It was developed in conjunction with The Message Trust, a Christian youth ministry based in Manchester. It is an adaption of the original devotional, geared to appeal to the younger generations in society. The first edition of The Word 4U 2Day rolled off the press in time for August 2003 with a print run of quarter of a million copies. Since then it has increased in popularity and is popular with other age groups as well.[1] (Word For You in the UK is now only available via the UCB Player app.)[2]

  1. ^ a b Cite error: The named reference WFT was invoked but never defined (see the help page).
  2. ^ "Word For You | United Christian Broadcasters". www.ucb.co.uk. Retrieved 1 February 2023.