The medium is the message

For McLuhan's similarly named book, see The Medium Is the Massage.
The phrase was coined by Marshall McLuhan.

"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter[1] in his Understanding Media: The Extensions of Man, published in 1964.[2][3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.[4] The concept has been applied by others in discussions of technologies from television to the Internet.

  1. ^ McLuhan, Marshall (1964). Understanding Media: The Extensions of Man. ISBN 81-14-67535-7.
  2. ^ Beynon-Davies, Paul (2011). "Communication: The medium is not the message". Significance. London: Palgrave Macmillan UK. pp. 58–76. doi:10.1057/9780230295025_4. ISBN 978-1-349-32470-5.
  3. ^ Originally published in 1964 by Mentor, New York; reissued 1994, MIT Press, Cambridge, Massachusetts with an introduction by Lewis Lapham
  4. ^ Euchner, Jim (2016-08-26). "The Medium is the Message". Research-Technology Management. 59 (5). Informa UK Limited: 9–11. doi:10.1080/08956308.2016.1209068. ISSN 0895-6308.