Theory (clothing retailer)

Theory
Company type	Private
Industry	Retail
Founded	December 1997; 26 years ago
Founder	Andrew Rosen; Elie Tahari;
Headquarters	New York City, U.S.
Number of locations	434 (2021)
Area served	Worldwide
Key people	John Alvarez; (CEO); Brent Landquist; (CFO);
Products	Clothing; accessories;
Revenue	US$1 billion
Owner	Link Theory Holdings
Number of employees	2,100 (2021)
Website	www.theory.com

Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021.^[1] The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District.^[2]

^ Lockwood, Lisa (12 February 2015). "Theory Gets a Makeover for Spring". wwd.com. Women's Wear Daily. Retrieved 25 February 2015.
^ Albo, Mike (14 June 2007). "If You Really Need the Big Price Tag". The New York Times. Retrieved 27 February 2015.

[Lockwood-1] Lockwood, Lisa (12 February 2015). "Theory Gets a Makeover for Spring". wwd.com. Women's Wear Daily. Retrieved 25 February 2015.

[Albo-2] Albo, Mike (14 June 2007). "If You Really Need the Big Price Tag". The New York Times. Retrieved 27 February 2015.

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