The #ThisFlag movement is a social and political movement stemming from disapproval of the falling economic conditions of Zimbabwe.[1] The name of the hashtag originated from Pastor Evan Mawarire's 2016 online video in which he reflects over the symbolism behind the flag of Zimbabwe.[1] Many people related to the sentiment of the video, sparking thousands of views on his video and followers in Mawarire's calls for peaceful protests against the Mugabe administration.[1]