Thomas Ebeling

Thomas Ebeling
Ebeling at the International Media Congress at the Internationale Funkausstellung Berlin 2012
Born (1959-02-09) February 9, 1959 (age 65)
Hanover, Germany
EducationUniversity of Hamburg (degree in psychology)
Known forCEO of ProSiebenSat.1 Media, CEO of Novartis
SpouseRita Ebeling

Thomas Ebeling (born February 9, 1959, in Hanover[1]) is a German executive and the former CEO of ProSiebenSat.1 Media and Novartis.

Thomas Ebeling studied psychology in Hamburg. After graduating in 1987,[2] he started at Reemtsma.[3] In 1991, he switched to Pepsi-Cola Germany as a Marketing Manager. From 1994, he served as the National Sales and Franchise Director responsible for Pepsi-Cola's retail and hospitality sales. In 1996, he became General Manager of Pepsi-Cola Germany and switched to Novartis in 1997 as General Manager of Novartis Nutrition for Germany and Austria. In 1998, Ebeling took over the global leadership of Novartis's Nutrition Division. He became a member of Novartis's executive management in 1998. From 2000 to October 2007, he was responsible as Chief Executive Officer (CEO) for Novartis's global pharmaceutical business. In October 2007, he became CEO of the Novartis Consumer Health division.

Ebeling was the CEO of ProSiebenSat.1 Media from March 1, 2009, to February 22, 2018.[4] Among other things, Ebeling increased the share value of the broadcasting group from 0.80 Euros to over 50 Euros at times and brought the media company into the DAX.[5][6] At the time of his departure, the share price was 33 Euros. The manager established a diversification strategy at ProSiebenSat.1 and was the first to use the group's free advertising space to promote digital startup companies. In return, the media conglomerate received shares in sales revenues or company stakes.[7] E-commerce companies like Flaconi and Amorelie became successful due to this strategy.[8] From 2011 to 2016, Ebeling consistently led the corporation to new record results. Under his leadership, the company invested in the comparison portal Verivox in 2015 and entered the dating industry surprisingly in 2016 with a high investment in the ParshipMeet Group.[9][10]

Although his contract term was extended prematurely to 2019 in July 2015,[11] he left the company on February 22, 2018, after making derogatory remarks about viewers.[12]

  1. ^ "ProSiebenSat.1: Thomas Ebeling wird neuer Vorstand". Quotenmeter (in German). December 9, 2008. Retrieved October 15, 2023.
  2. ^ Ramsay, Derek (January 25, 2018). "Thomas Ebeling". Variety. Retrieved October 15, 2023.
  3. ^ "Vita Thomas Ebeling". ProSiebenSat.1 Media SE. Archived from the original on January 19, 2018.
  4. ^ "ProSiebenSat.1 Media AG: ProSiebenSat.1 Supervisory Board appoints Thomas Ebeling as new CEO | Ad-hoc - EQS News". www.eqs-news.com. Retrieved June 14, 2023.
  5. ^ "ProSiebenSat.1 entry to DAX marks German media comeback". Reuters. March 4, 2016. Retrieved June 14, 2023.
  6. ^ Renner, Kai-Hinrich (November 22, 2017). "Der jähe Fall des Börsen-Lieblings Thomas Ebeling". www.morgenpost.de (in German). Retrieved June 14, 2023.
  7. ^ GmbH, DWDL de. "P7S1 startet Beteiligungen gegen Media-Leistung". DWDL.de. Retrieved June 14, 2023.
  8. ^ Verkaufen, Werben & (March 2, 2012). "Media for Equity: Wo sich ProSiebenSat.1 noch einkaufen will | W&V". www.wuv.de (in German). Retrieved June 14, 2023.
  9. ^ GmbH, DWDL de. "Die Ebeling-Chronik: Die große Rettung, das schnelle Ende". DWDL.de (in German). Retrieved June 14, 2023.
  10. ^ "Online-Dating zahlt sich für Thomas Ebeling aus" (in German). Archived from the original on March 7, 2023. Retrieved June 14, 2023.
  11. ^ "Pro Sieben Sat 1: Thomas Ebeling bleibt bis 2019 Vorstandschef des TV-Konzerns - HORIZONT". www.horizont.net (in German). Retrieved June 14, 2023.
  12. ^ "ProSiebenSat.1 Media SE: Thomas Ebeling will leave the Company by the end of February 2018". ProSiebenSat.1 Media SE. Retrieved June 14, 2023.