 A frame from Time Sculpture | |
| Agency | Grey London |
|---|---|
| Client | Toshiba |
| Language | English |
| Running time | 60 seconds |
| Product |
|
| Release date(s) | 10 November 2008 |
| Directed by | Mitch Stratten |
| Music by | "Air War" (Crystal Castles) |
| Production company | Hungry Man |
| Produced by | Rebecca Pople (agency) Sally Newsom (production company) |
| Country | United Kingdom |
| Budget | £3,000,000 (campaign)[1] |
| Official website | http://www.toshiba.co.uk/upscaling |
Time Sculpture is a British television and cinema advertisement launched in 2008 to promote Toshiba's high-definition television upscaling technology. The piece, which comprised a collection of interacting loops sequenced into a moving shot, was created in collaboration with advertising agency Grey London, based on a video art proposal by director Mitch Stratten. Time Sculpture holds the world record for the greatest number of moving image cameras used in a single shot.
Time Sculpture was directed by Mitch Stratten and the shoot was handled by production company Hungry Man with post-production completed by The Mill in London. Time Sculpture was recognised for its innovation from within and outside of the advertising and television industries and garnered various awards including a Clio Award, a London International Award and a GTC Award.
- ^ Sweney, Mark; "Toshiba showcases world's first 'timesculpture' advert", The Guardian, 10 November 2008. Retrieved 5 August 2010.