Times Square is brightly lit by numerous digital billboards and advertisements as well as businesses offering 24/7 service. One of the world's busiest pedestrian areas,[3] it is also the hub of the BroadwayTheater District[4] and a major center of the world's entertainment industry.[5] Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually.[6] Approximately 330,000 people pass through Times Square daily,[7] many of them tourists,[8] while over 460,000 pedestrians walk through Times Square on its busiest days.[2] The Times Square–42nd Street and 42nd Street–Port Authority Bus Terminal stations have consistently ranked as the busiest in the New York City Subway system, transporting more than 200,000 passengers daily.[9]
Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square.[10] It is the site of the annual New Year's Eve ball drop, which began on December 31, 1907, and continues to attract over a million visitors to Times Square every year,[11] in addition to a worldwide audience of one billion or more on various digital media platforms.[12]
Times Square, specifically the intersection of Broadway and 42nd Street, is the eastern terminus of the Lincoln Highway, the first road across the United States for motorized vehicles.[13] Times Square is sometimes referred to as "the Crossroads of the World"[14] and "the heart of the Great White Way".[15][16][17]
^"NYC Planning | Community Profiles". communityprofiles.planning.nyc.gov. New York City Department of City Planning. Archived from the original on November 10, 2021. Retrieved March 18, 2019.
^Times Square History, NYC Tourist. Accessed February 26, 2017. "Times Square is a major commercial intersection in central Manhattan at the junction of Broadway and Seventh Avenue. It acquired its name in 1904 when Albert Ochs, publisher of The New York Times, moved the newspaper's headquarters to a new skyscraper on what was then known as Longacre Square."
^Dunlap, David W."1907-8 | The Times Drops the Ball"Archived December 13, 2021, at the Wayback Machine, The New York Times, January 1, 2015. Accessed November 1, 2016. "After two more years of pyrotechnics, The Times found a less flammable way to signal the moment of midnight: an iron-and-wood ball, five feet in diameter, on which 100 25-watt bulbs were mounted. It was to be lowered down a flagstaff at midnight on Dec. 31, 1907."
^Chan, Sewell. "A Lincoln Highway Marker in Times Square"Archived November 19, 2021, at the Wayback Machine, The New York Times, February 12, 2009. Accessed January 9, 2022. "Nevertheless, Times Square is indeed the eastern terminus of the Lincoln Highway, the nation's first coast-to-coast road, which was formed in 1913, its 3,389 miles stretching from New York City to San Francisco."
^Federal Writers' Project (1939). New York City Guide. New York: Random House. p. 170. ISBN978-1-60354-055-1. (Reprinted by Scholarly Press, 1976; often referred to as WPA Guide to New York City.) "The phrase 'Great White Way' is supposed to have been coined in 1901 by O. J. Gude, an advertising man, who is said also to have been the first to see the tremendous possibilities of electric display."
^Allen, Irving Lewis. The City in Slang: New York Life and Popular SpeechArchived December 31, 2022, at the Wayback Machine. New York: Oxford University Press, 1995. Quote: "By 1910, the blocks of Broadway just above 42nd Street were at the very heart of the Great White Way. The glow of Times Square symbolized the center of New York, if not of the world."