Toiletpaper (stylized as "TOILETPAPER") is a biannual magazine co-created by Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari. Founded in 2010, the magazine is presented as a limited edition book and its website offers a post-internet collaged exhibition of animated and video content.[1]
The photography-based publication contains no articles or advertisements, and each issue revolves around a basic theme, such as love or greed.[2] The brightly coloured, surreal images vary in style and reference, and include word play and optical illusions.[3] Hailed as "a new frontier of media and creative eco-sustainability,"[4] Toiletpaper is interpreted as a democratized art platform[5] whose accessible images circulate in books and throughout social media, while also being applied to design and home decor products.[6] To celebrate their purported "one-millionth" magazine sale, Cattelan and Ferrari opened their first Toiletpaper pop-up shop in Milan.[7]