Tokyo Girls Collection

Tokyo Girls Collection
GenreClothing and fashion exhibitions
FrequencySemi-annually
Inaugurated2005
FounderFumitaro Ohama Tokyo Girls Collection executive committee
Attendance33,700 (2015 S/S)[1]
Sponsors
Websitegirlswalker.com/tgc/

The Tokyo Girls Collection (東京ガールズコレクション, Tōkyō Gāruzu Korekushon), sometimes abbreviated as TGC, is a semiannual fashion festival launched in 2005.[2] It is mainly held near Tokyo area and some local cities such as Kitakyushu,[3] Nagoya[4] and Okinawa.[5] The fashion event showcases the seasons fashionable streetwear by domestic brands. It was founded by Fumitaro Ohama.

The concept of TGC was an event displaying the wish and prayer for continued growth, prosperity and developments in Asia, mainly in Japan after the world war. The first show was produced by Ohama. In the later show, Ohama collaborated with Takashi Murakami, the contemporary artists, to bring fashion and art together in the show.

Most of those who walk in the TGC runway are muses for fashion brands, and many of them are not professional fashion models. Recently, as of 2012, actress Yumiko Shaku walked in the Spring-Summer TGC show as the muse for gyaru fashion brand "Rady" by Shizuka Mutoh, a model known for appearing in the Koakuma Ageha magazine.

The event is open not only to buyers and journalists, but also to the general public[6] and incorporates live concerts by well-known artists, charity auctions as well as the Miss TGC Contest.[7] The event is planned and sponsored by Branding Inc. (which runs girlswalker.com and fashionwalker.com) and the outfits donned by the models are made available for purchase on the spot through Fashionwalker's mobile site.[8]

In June 2015, the event's license was purchased by the Japanese media company DLE (company) from Branding Inc. The first TGC to be organized by DLE was held on September 27, 2015. In July 2016, DLE took over complete control of TGC from Branding Inc., creating a new governing company, W Media.

  1. ^ 「第20回 東京ガールズコレクション 2015S／S」、過去最多の来場者数を記録 (in Japanese). modelpress. 2015-02-28. Retrieved 2016-10-22.
  2. ^ 「東京ガールズコレクション2016 S／S」来場者数発表 (in Japanese). modelpress. Retrieved 2016-06-19.
  3. ^ 大政絢・ダレノガレ明美・池田エライザら豪華モデル集結 TGCが北九州に再来 (in Japanese). modelpress. 2016-06-24. Retrieved 2016-10-22.
  4. ^ 「東京ガールズコレクションin名古屋」写真特集 - 香里奈、佐々木希ほか (in Japanese). Mynavi Corporation. 2011-02-20. Retrieved 2016-10-22.
  5. ^ メルセデス・ベンツ Presents 東京ガールズコレクション in 沖縄 延へ約4900人の観客とともに大盛況のうちに終了! (in Japanese). Mynavi Corporation. 2010-05-06. Retrieved 2016-10-22.
  6. ^ "Trends in Japan Tokyo Girls Collection: As cute as it gets". The CScout Japan Co., Ltd. Archived from the original on 2008-03-31. Retrieved 2016-06-19.
  7. ^ About the 6th Tokyo Girls Collection.girlswalker.com. Retrieved March 16, 2008
  8. ^ "Real Clothes" Hit The Runway. Web Japan. Retrieved March 16, 2008