| "TooTimeTooTimeTooTime" | ||||
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| Single by the 1975 | ||||
| from the album A Brief Inquiry into Online Relationships | ||||
| Released | 15 August 2018 | |||
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| Length | 3:28 | |||
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| Songwriter(s) | ||||
| Producer(s) | ||||
| The 1975 singles chronology | ||||
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| Music video | ||||
| "TooTimeTooTimeTooTime" on YouTube | ||||
"TooTimeTooTimeTooTime" (stylised in all caps) is a song by English band the 1975 from their third studio album, A Brief Inquiry into Online Relationships (2018). The song was written by Matty Healy, George Daniel, and Guendoline Rome Viray Gomez, who has the stage name of No Rome, while production of the song was handled by the former two. It was released on 15 August 2018 by Dirty Hit and Polydor Records as the third single from the album. The beat originated from an accident that occurred during "Narcissist", the band's collaboration with No Rome. Having developed a skeletal song structure, the band created the song to celebrate their varied discography and fondness of pop music.
"TooTimeTooTimeTooTime" is an electropop and synth-pop song that revolves around a four-on-the-floor tropical house beat. In addition to the main genres, the song draws from a diverse set of musical styles including Afrobeats, dancehall, Europop, disco and sophisti-pop. Its production consists of Afropop-influenced percussion, fuzzy synths, a kick drum pulse, electric guitars, vocal samples and piano stabs. Thematically, the song explores communication in the digital age, specifically how social media and the internet can impact relationships, leading to infidelity. In the lyrics, Healy tries to recount the number of times he has called a woman.
Upon release, "TooTimeTooTimeTooTime" received positive reviews from contemporary music critics, who praised the song's playful lyricism, upbeat production and sonic experimentation. Commercially, the song peaked at number 26 on the UK Singles Chart, number 29 in Scotland, number 29 in Ireland, number 17 on the US Billboard Hot Rock & Alternative Songs chart and number 17 on the Sweden Heatseeker chart. The song was later certified silver in the United Kingdom by the British Phonographic Industry (BPI). An accompanying vertical music video premiered on 15 August 2018, while the fullscreen version was released on 29 August 2018. It depicts Healy and a group of fans dancing and lip synching the song's lyrics in front of a changing multicoloured backdrop.