Tourism in Iran provides a range of activities from hiking and skiing in the Alborz and Zagros mountains, to beach holidays by the Persian Gulf and the Caspian Sea. The Iranian government has made efforts to attract tourists to various destinations in the country.
The government website advises visitors to "dress modestly" at all times, which for women means covering head, arms, and legs down to the ankles.
Lack of hotels, lack of international staff, lack of toilets, lack of international foods, security problems of carrying expensive goods by tourists, difficulty in interbank transfers and problems of welfare centers are the main problems of tourism in Iran.[3]
The country faced as of July 2023 an extreme drop in the number of its foreign tourists, because of security problems such as foreign nationals being detained in Iran (hostage diplomacy).[4] Iran’s Minister of tourism has called toilet problems a priority, and also strict government Islamic law enforcement problematic for tourism, such as closing places, and shutting down concerts and businesses for Iran’s dress "hijab" code.[5][6][7][8][9] He has asked Minister of Road and Urban Development for assistance in increasing access to far reaching tourist destinations.[10]
From SIM cards for foreign tourists they only have Internet.[11]
Beaches and coasts are veiled for sex segregation.[12] There are also Islamic police Morality patrols.[13]
Iranian government ended visa requirements for 60 countries in 2023. It was also once reportedly expecting six million annual tourists.[14]
According to the CEO of Iranian Tourism Forum, however, as of 2023 there were no foreign tourists coming to Iran, not even for free.[15]