Tourism in Kerala

The official logo of Kerala Tourism

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by National Geographic Traveler,[1] Kerala is famous especially for its ecotourism initiatives and beautiful backwaters.[2] Kerala has unique culture and traditions coupled with its varied demography. Several international agencies ranging from UNESCO to National Geographic have recognised the state's tourism potential.[3] Kerala was named by TIME magazine in 2022 among the 50 extraordinary destinations to explore in its list of the World's Greatest Places.[4] In 2023, Kerala was listed at the 13th spot in The New York Times' annual list of places to visit and was the only tourist destination listed from India.[5]

Kerala House Boat, Alapuzha
Vembanad Lake
Kovalam Beach, Trivandrum
Munnar
Jew Town, Fort Kochi
Padmanabhaswamy Temple, Thiruvanthapuram
Jatayu Earth's Center Nature Park

Until the early 1980s, Kerala was a relatively unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala – God's Own Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall.[6] In 2010, Kerala attracted 660,000 foreign tourist arrivals.[7]

Kerala is a popular destination for both domestic as well as foreign tourists. Kerala is well known for its beaches, backwaters in Alappuzha and Kollam, mountain ranges and wildlife sanctuaries. Other popular attractions in the state include the beaches at Kovalam, Muzhappilangad, Bekal and Kappad; backwater tourism and lake resorts around Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and wildlife sanctuaries at Wayanad, Periyar, Parambikulam, Silent Valley National Park and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Vembanad Lake, also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace, are also visited. To further promote tourism in Kerala, the Grand Kerala Shopping Festival was started by the Government of Kerala in 2007.[8] Since then it has been held every year during the December–January period.

The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimize the adverse effects of traditional tourism on the natural environment and enhance the cultural integrity of local people. The state has also made deep inroads into MICE Tourism mainly centered at Kochi.[9]

  1. ^ "Kerala Tourism: Paradises in the world". The Hindu. Archived from the original on 4 September 2004. Retrieved 20 February 2012.
  2. ^ "Tourism beckons". The Hindu. 11 May 2004. Archived from the original on 4 September 2004. Retrieved 9 August 2006.
  3. ^ "Kerala Island Finds Mention In NatGeo's Best Destinations List". NDTV.com. Retrieved 16 January 2023.
  4. ^ "Ahmedabad and Kerala on TIME magazine's list of World's Greatest Places of 2022". India Today. Retrieved 16 January 2023.
  5. ^ "Kerala Only Indian State In New York Times List Of Places To Visit In 2023". NDTV.com. Retrieved 16 January 2023.
  6. ^ "Kerala Tourism – Superbrand". Superbrand status of Kerala Tourism brand. Government of Kerala. Archived from the original on 12 July 2006. Retrieved 9 August 2006.
  7. ^ "Andhra Pradesh top tourist destination: Tourism Ministry". Financialexpress.com. 18 July 2011. Archived from the original on 21 February 2014. Retrieved 13 August 2012.
  8. ^ "Shopping festival begins". The Hindu. 2 December 2007.
  9. ^ Narayanan, Chitra. "Kerala goes into MICE mission mode". @businessline. Retrieved 8 December 2020.