The Savoie region, which encompasses the French departments of Savoie and Haute-Savoie, has a thriving tourism industry. The Savoie Mont Blanc brand represents the region in this sector.
The tourism industry first emerged in the 18th century, initially centered around the appeal of thermal springs, followed by mountains and landscapes. Since the 1970s, the winter season has been the region's primary focus, with 60% of France's tourism coming to the region's hundred or so winter sports resorts. However, the region's other assets include a rich past, with historical sites found in cities and remote valleys alike, numerous lakes (Annecy; Bourget; Léman; Aiguebelette), and a wide range of sporting activities (water sports, mountain sports, aerial sports).