 | |
| Country | South Africa |
|---|---|
| Broadcast area | Africa |
| Headquarters | Johannesburg |
| Programming | |
| Language(s) | |
| Picture format | DStv, 1080i (HDTV, 16:9) - DStv |
| Ownership | |
| Owner | TPG Capital |
| Sister channels | |
| History | |
| Launched | 1 September 2016 |
| Replaced | Trace Sport Stars (DStv) |
| Links | |
| Website | http://www.trace.tv/trace-africa |
| Availability | |
| Terrestrial | |
| DStv | Channel 326 |
| Zuku TV | Channel 746 |
Trace Africa is an Afro-pop music channel dedicated to airing Africa's top music artists. Trace Africa, Africa’s number one music channel, is dedicated to playing and showcasing music of Africa’s top artists and genres including Afro-pop, coupé-décalé, Kwaito house, Afro-trap, makossa, and ndombolo through radio and live concert events. Trace Africa is a smaller section of the larger Trace brand, a company dedicated to spreading music, news and culture throughout the African Diaspora. Trace Africa the radio show first premiered on DStv, in 2016 as a replacement to Trace Sports Stars through the whole continent and as of 2017 is also now on StarSat[1]
Since then, Trace Africa has greatly expanded with ten radio shows featuring music from all corners of Africa. With the implementation of these new radio shows the youthful, innovative music channel, with the ability to offer powerful audiences in target populations, has recently been rated number one in French-speaking Africa.[2] Trace Africa has traditionally found much of its success through music broadcasting; however, it places to expand its reach into the field of sports with its launch of Trace Sports Channel. This channel aims to connect sports and entertainment by showing the private lives of sports stars. With this new development, Trace hopes to expand its reach globally so as to free itself from reliance on developed countries[3]