Trendyol

Trendyol
IndustryE-commerce
Founded2010
FounderDemet Mutlu
Headquarters
Istanbul
,
Turkey
OwnerAlibaba Group 86,5%

Demet Mutlu 6,96%
Evren Üçok 5,55%
Begüm Tekin 0,78%

Zeki Güçlü Kaya 0,21%[1]
Websitewww.trendyol.com Edit this at Wikidata

Trendyol is an e-commerce platform based in Turkey, with its headquarters in Istanbul. Trendyol operates in Trendyol group structure.[2] The company was founded in 2010[3] by Demet Mutlu. In 2018, the Chinese company Alibaba Group became the company's largest shareholder, holding 86.5% of shares.[4] Trendyol is a private company, operating in the fashion and retail sector in e-commerce area.

In August 2021, Trendyol entered into agreements to raise $1.5 billion from a number of investors, valuing the company at $16.5 billion. With the new funding, Trendyol became Turkey’s first decacorn (a start-up with a valuation of over $10 billion).[5] The round was co-led by General Atlantic, SoftBank Vision Fund 2, Princeville Capital and sovereign wealth funds, ADQ (UAE) and Qatar Investment Authority.[6]

In December 2022, Trendyol launched an unsuccessful $1.24 billion takeover bid of British fashion e-commerce platform, ASOS.[7] On 12 July 2023, Trendyol took over sponsorship of the Süper Lig and TFF First League football leagues from Spor Toto, by paying ₺700.000.000.[8]

  1. ^ "Arşivlenmiş kopya". Archived from the original on 12 June 2023. Retrieved 12 June 2023.
  2. ^ "Trendyol'un Mega Eylül kampanyası başlıyor". sonhaberler.com. July 9, 2020.
  3. ^ "Trendyol'un kurucusu, 'Genç Küresel Lider' seçildi". Milliyet. 23 March 2016.
  4. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  5. ^ "E-commerce giant Trendyol becomes Turkey's 1st 'decacorn'". www.aa.com.tr. Retrieved 2023-11-15.
  6. ^ "SoftBank investment in Trendyol creates Turkey's first decacorn".
  7. ^ Faithfull, Mark. "The Billion Dollar Asos Question As Shareholders Hope Bid Lifts Stock". Forbes. Retrieved 2024-07-23.
  8. ^ "Süper Lig ve 1. Lig'in İsim Sponsoru Trendyol Oldu". tff.org (in Turkish). Turkish Football Federation. 12 July 2023. Retrieved 13 July 2023.