Tudum

Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a global pop culture event that covers Netflix's original films and television series held annually in São Paulo, Brazil (except from the 2nd to the 4th editions, which had an online format due to the COVID-19 pandemic). Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. The name of the event comes from the onomatopoetic word that refers to the sound one hears when clicking the play button at the beginning of a Netflix media program, which is typically their sonic branding.