UAAP Season 73 is the 2010–2011 athletic year of the University Athletic Association of the Philippines. It was hosted by De La Salle University. The men's basketball and the women's volleyball tournaments were aired by ABS-CBN Channel 2 and Studio 23 (the men's basketball events was simulcast over DZRJ-AM) for the eleventh consecutive year following the renewal of the contract for the broadcast of the games. The opening ceremonies were held on July 10, 2010 with the opening game pitting the season host and the UP Fighting Maroons.[1]