| Host school | De La Salle University | ||||||||||||
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| Duration | September 25–30, 2010 | ||||||||||||
| Arena(s) | Araneta Coliseum | ||||||||||||
| Finals MVP | Ryan Buenafe | ||||||||||||
| Winning coach | Norman Black (3rd title) | ||||||||||||
| Semifinalists |  Adamson Soaring Falcons De La Salle Green Archers | ||||||||||||
| TV network(s) | ABS-CBN, Studio 23, The Filipino Channel, Balls HD | ||||||||||||
The UAAP Season 73 men's basketball tournament is the University Athletic Association of the Philippines (UAAP)'s men's basketball tournament for the 2010–11 season.
The Ateneo Blue Eagles won against the FEU Tamaraws in the finals, winning in two games. Ateneo blew out FEU in the first game, and hanged on in the second game to clinch their third consecutive title. Ryan Buenafe, who scored a crucial three-point shot late in Game 2, was named Finals MVP. In the semifinals, FEU defeated the De La Salle Green Archers in overtime on their semifinal match-up, while Ateneo blew out the Adamson Falcons in the other semifinal.
The UP Fighting Maroons finished the season with no victories for the second time in four years; their coach Aboy Castro went on leave after incurring their second consecutive loss, and new coach Boyet Fernandez led the team to twelve more defeats to end the season with a 0–14 record. Fernandez tendered his courtesy resignation to university officials after the last game of the season[1]
Sophomore Ryan Roose "RR" Garcia and freshman Terrence Romeo, both from FEU, were named most valuable player and rookie of the year, respectively.[2]
- ^ "Red Warriors take fight out of UP Maroons". GMANews.TV. 2010-09-11. Retrieved 2010-09-19.
- ^ Payo, Jasmine (2010-09-14). "Garcia named UAAP MVP; Romeo is top rookie". INQUIRER.net. Retrieved 2010-09-19.