| UFC 110: Nogueira vs. Velasquez | ||||
|---|---|---|---|---|
 The poster for UFC 110: Nogueira vs. Velasquez | ||||
| Promotion | Ultimate Fighting Championship | |||
| Date | 21 February 2010 | |||
| Venue | Acer Arena | |||
| City | Sydney, Australia | |||
| Attendance | 17,431[1] | |||
| Total gate | $2,500,000[1] | |||
| Buyrate | 240,000[2] | |||
| Event chronology | ||||
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UFC 110: Nogueira vs. Velasquez was a mixed martial arts event held by the Ultimate Fighting Championship (UFC) on Sunday, 21 February 2010 in Sydney, Australia, at Acer Arena. The event marked the UFC's first trip to Australia. The main card was scheduled for 2:00 pm Sunday in Sydney to cater to the U.S. audience, meaning that the event took place at the regular U.S. time (10:00 pm ET, on Saturday 20 February).
The event drew 17,431 fans, a sell out of A$2.5 million. 400 tickets were sold to a closed circuit viewing party at the Arena's Ballroom, making the number of total fans inside the building 17,831. The event grossed $540,000 in merchandise sales, breaking the previous record of $498,000 at UFC 83. Total sales topped the previous Acer Arena record held by Iron Maiden.[3]
- ^ a b "UFC 110's reported attendance qualifies as highest-ever for UFC outside of North America".
- ^ "UFC 110 does weak PPV buys according to Dave Meltzer (via subscription only): "I don't have a N". 10 March 2010.
- ^ Rome, Michael (1 March 2010). "SportsBusiness Journal: UFC Sets Company Merchandise Sales Record in Australia". Bloody Elbow.