UNILAD

UNILAD
Type of site
Media and entertainment
Available inEnglish
OwnerThe LADbible Group Ltd
Founder(s)Alex Partridge, Jamie Street
URLwww.unilad.com
Launched2 April 2010; 14 years ago (2010-04-02)
2014; 10 years ago (2014) (relaunch)
Current statusOnline

UNILAD is a British Internet media company and website owned by LADbible Group.[1] The company markets itself as "a primary platform for youngsters for breaking news and relatable viral content",[2] and has offices in London and Manchester.[3] UNILAD was shut down in 2012, but it relaunched in 2014 under new owners Liam Harrington and Sam Bentley. The company has since developed into a media network that creates and licenses original content.[4]

The company has a primary channel as well as eight sub-channels that specialise in technology, travel, and other topics.[5][6] UNILAD's Facebook page had 17 million followers in 2016, with 2.7 billion monthly video views, second to BuzzFeed's "Tasty" channel in views.[7] In October 2018, UNILAD was bought out by LADbible.[8]

  1. ^ "Unilad web publisher bought by LADbible". 16 October 2018. Retrieved 18 January 2019.
  2. ^ "About & Contact". unilad.com. UNILAD. Retrieved 22 September 2022.
  3. ^ "Unilad beats the Daily Mail and BuzzFeed's Tasty to become 2016's most popular Facebook publisher". The Drum.
  4. ^ "Unilad is using Facebook Live to stream mixed martial arts". Digiday. 3 October 2016.
  5. ^ Cite error: The named reference guardian was invoked but never defined (see the help page).
  6. ^ "Unilad Brings In Manifest London To Help Build More 'Mature' Brand". Holmes Report. 19 March 2017.
  7. ^ Cite error: The named reference natalie was invoked but never defined (see the help page).
  8. ^ Waterson, Jim. "LadBible takes over social media rival UniLad". The Guardian. ISSN 0261-3077. Retrieved 18 January 2019.