Unconscious cognition

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Unconscious cognition" – news · newspapers · books · scholar · JSTOR (April 2013) (Learn how and when to remove this message)

Unconscious cognition is the processing of perception, memory, learning, thought, and language without being aware of it.^[1]

The role of the unconscious mind on decision making is a topic greatly debated by neuroscientists, linguists, philosophers, and psychologists around the world. Though the actual level of involvement of the unconscious brain during a cognitive process might still be a matter of differential opinion, the fact that the unconscious brain does play a role in cognitive activity is undeniable. Several experiments and well recorded phenomena attest to this fact, for example the illusion-of-truth effect. There have also been several experiments suggesting that the unconscious mind might actually be better at decision making than the conscious mind when there are multiple variables to take into consideration.