Universal Mind Control

Universal Mind Control
Studio album by Common
Released	December 9, 2008
Recorded	2008
Genre	Hip hop
Length	38:00
Label	GOOD Geffen
Producer	Pharrell Williams (exec.) The Neptunes (also co-exec.) Kanye West (also co-exec.) Common (co-exec.) Derek Dudley (co-exec.) Mike Chavez (co-exec.) Mr. DJ
Common chronology
Finding Forever (2007) Universal Mind Control (2008) The Dreamer/The Believer (2011)
Singles from Universal Mind Control
"Universal Mind Control" Released: July 1, 2008 "Announcement" Released: July 1, 2008

Universal Mind Control is the eighth studio album by American rapper Common. Originally scheduled to be released on June 24, 2008 under the name Invincible Summer, the release date was pushed back to September 30, 2008 due to Common's acting gig in the film Wanted.^[1] However, on September 10, 2008, it was announced that the title would be changed to Universal Mind Control and the release date was set for November 11, 2008. Later, the release was pushed back to December 9, 2008.^[2]

The album's first single, titled "Universal Mind Control", was officially released on July 1, 2008 via the US iTunes Store as part of the Announcement EP (sold as "Universal Mind Control-EP" in the UK). The Announcement EP included an additional track titled "Announcement". The album features executive production and extensive creative involvement from The Neptunes, namely Pharrell Williams. The album is Common's third and final project released under Geffen Records and Kanye West's record label GOOD Music, as well as his final album to feature any involvement from West.

The video for "Universal Mind Control" was filmed in September by director Hype Williams.^[2] The album was sold for 79 points (roughly $.99) on Zune Marketplace to help promote the album. In 2010, the album was nominated for a Grammy Award for Best Rap Album but lost to the Eminem album Relapse.