Urban Fare

Urban Fare
Company typeSubsidiary
IndustrySupermarket
Founded1999; 25 years ago (1999), in British Columbia
HeadquartersVancouver, British Columbia, Canada
Number of locations
7
Key people
Jim Pattison
OwnerJim Pattison Group
ParentOverwaitea Food Group
Websitewww.urbanfare.com

Urban Fare is a supermarket chain located in British Columbia. It is a subsidiary of the Overwaitea Food Group, which, in turn, is owned by the Vancouver-based Jim Pattison Group. The chain has seven locations, four located in downtown Vancouver, one at the UBC Point Grey campus, and one each in Calgary and Kelowna. It is part of the 'More Rewards' rewards card program as also featured at other stores in the chain such as Save-On-Foods.

Urban Fare is primarily upmarket, with a focus on high-end, gourmet, organic and imported foods. In addition to selling food, most locations also have an in-store restaurant and coffee bar. Most of the stores also feature a florist, pharmacy and wide selection of prepackaged "grab and go" meals.