Use of Twitter by public figures

Twitter usage by public figures includes the posting and content-sharing by celebrity and politician users on Twitter.

This particular use of Twitter has become an important factor for both Twitter itself and for the celebrity users. As with many other social networking websites, usage by public figures attracts more people to Twitter, thereby increasing opportunities for advertising.^[1]

Twitter has provided two facilities to its high-profile users. The first is the verified account. Secondly, Twitter attempts to work with celebrity and media public relations staff to encourage them to make use of Twitter in their advertising and publicity campaigns, encouraging them to use Twitter in their promotional campaigns, and providing support and analysis services to determine what worked, what created "buzz," and what did not.^[1]