User:Gwynnieb/Fashion East

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Fashion East is a UK-based non-profit initiative established by Lulu Kennedy and the Old Truman Brewery in 2000 to nurture emerging young fashion designers through the difficult early stages of their career. It receives sponsorship funding from Topshop, TOPMAN, and The London Development Agency.

Each season Fashion East offers three womenswear and three menswear designers the opportunity to present a catwalk collection to the international press and buyers attending London Fashion Week. Designers receive a bursary, free venue, complete catwalk show production, and professional catwalk photographs and video. Designers are also given mentoring, guidance, and in-house public relations throughout the season from Lulu Kennedy and her team.

Fashion East successes include Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic, and Meadham Kirchhoff.

In 2005, the team behind Fashion East initiated MAN, an identical support scheme for menswear designers, in partnership with TOPMAN. Successes include Cassette Playa, Christopher Shannon, James Long, JW Anderson, Katie Eary, Kim Jones, and Jaiden Rva James.

Since 2009, Fashion East have staged menswear installations on menswear day at London Fashion Week, giving up to ten menswear designers a platform to showcase their collections to UK and international press and buyers. Designers they have worked with include H by Harris, Husam El Odeh, Mr Hare, SIBLING, Lou Dalton, Matthew Miller, Gosha Rubchinskiy, Katie Eary, New Power Studio, and Martine Rose.

Fashion East also takes their designers to a sales show room in Paris each season, giving them the opportunity to showcase their collections to top international buyers.