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Lifescouts is a badge-collecting community of people who share real-world experiences online.[1] It exists on the Tumblr platform, with badges posted to the blog. Lifescouts followers are encouraged to reblog the images of any badge they feel they have obtained, to use the images on other social media platforms, and as a potential source for vlogging inspiration. Lifescouts is free to anyone who wishes to participate, although some members of the community may also collect physical, enamel, Lifescouts pin badges, which can be shipped internationally. According to the founder's analysis of statistics, as posted on the Lifescouts blog, "a higher percentage of people will buy badges if the badge is particularly hard to achieve,... although the easier badges get more people sharing stories"[2].
You do not have to meet any criteria in order to get a badge – it is up to the individual. If they feel they have a sufficiently valuable experience, story, or anecdote related to that badge, and they personally don’t feel guilty for claiming that badge, then that justifies them having it. The idea is to get as many as you can by experiencing life. Every badge/image is either an opportunity to do something new, or an opportunity to share a story about something you have already done.
A total of 100 badges were released in 2013 (between January and July), with the break at the end of the year intended to give Lifescouts participants a chance to catch up and actually do things. In addition three Special Badges (‘Family’, ‘Friends’ and ‘Love’) were released. There was also a ‘Summer in the City’ badge created exclusively for the 2013 event.