In the Generations theory of William Strauss and Neil Howe, the MTV Generation[1] is a term describing a generation gap or sub-generation that includes the end of the Generation X (a generation following the post-World War II baby boom, especially Americans and Canadians born in the 1960s and 1970s) yet importantly includes the elders of Generation Y (a generation considered to follow Generation X from 1980 onwards). It is one of the only bridges between the Consciousness Revolution era (into which the MTV Generation would be the last to be born) and the starting point of the Culture Wars era in which the major part of Generation Y would be born.
However, the offspring of those who were born from parents of the baby boomers Generation in the mid-to-late 1970s and early 1980s who do not necessarily fit in to Generation X's overview are considered to be a generation within itself - namely Generation XY often referred to under several known names by the media and society as the Cold Generation Y (Early Y Partition), The No Generation or MTV Generation [2], (also n=known sometimes by the terms Thatcher's Children and Cold War Babies) which could be considered to have been between 1974 and 1985. It can also be observed that the MTV Generation is a term used in order to define those who partake in both Generation X and Y - being that today's media targets the youth of tomorrow. The worldwide acknowledgment of an MTV Generation has been proven through the success of MTV and its by-products on a global scale as well as its influence upon youth culture and society throughout the 1990s. The term defines a generation of teenagers and young adults or Twixters influenced by fashion trends, music, and slang terms shown in music videos on the newly created cable channel MTV. MTV Generation has often been associated as a neologism for Generation X.