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A lifestyle entrepreneur places passion before profit by launching a business in order to combine passion and talent with the ability to earn a living. Many entrepreneurs may be primarily motivated by the intention to make their business profitable in order to sell to shareholders [1]. In contrast, a lifestyle entrepreneur intentially chooses to develop and grow their business in order to make a long-term, sustainable and viable living working in a field where they have a particular interest, passion, talent, knowledge or high degree of expertise. Many lifestyle entrepreneurs decide to become self-employed in order to achieve greater personal freedom, more family time, more time working on projects or business goals that inspire them. Lifestyle entrepreneurs may combine a hobby with a profession or they may specifically decide not to expand their business in order to remain in control of their venture. Common goals held by lifestyle entrepreneurs include earning a living doing something that they love, earning a living in a way that faciliates self-employment, achieving a good work/life balance and owning a business without shareholders. Many lifestyle entrepreneurs are very dedicated to their business and may work within the creative industries, where a passion before profit approach to entrepreneurialism often prevails. While many entrepreneurs may launch their business with a clear exit strategy, lifestyle entrepreneurs may deliberately and consciously choose to keep their venture fully within their own control. Lifestyle Entrepreneurialsim is becoming increasing popular as technology provides small business owners with the digital platforms needed to reach a large global market.