User:KatiePearce/Millward Brown

Millward Brown
IndustryMarket Research
HeadquartersNew York
Key people
Eileen Campbell (CEO of Millward Brown)
ProductsMarket Research
ParentWPP plc
SubsidiariesMillward Brown Firefly
Dynamic Logic
BPRI
Millward Brown Optimor
Websitewww.millwardbrown.com

Millward Brown[1] is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company[2].

  1. ^ Bloomberg"Millward Brown Group", "Bloomberg Business Week", accessed September 10, 2010.
  2. ^ Salama, Eric. "Honomichl Global Top 25 2010", "Marketing Power", accessed April 20, 2011.