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Industry | Market Research |
---|---|
Headquarters | New York |
Key people | Eileen Campbell (CEO of Millward Brown) |
Products | Market Research |
Parent | WPP plc |
Subsidiaries | Millward Brown Firefly Dynamic Logic BPRI Millward Brown Optimor |
Website | www.millwardbrown.com |
Millward Brown[1] is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company[2].