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'ICYou AB' was founded in may 2007 by swedish entrepreneur Fredrik Nilsson. The company develops an online virtual world called Interactive City, accessible on smartphones, gaming console and the web. The company headquarters in Skövde, Sweden, with offices in Stockholm, Gothenburgh and Hörby. Interactive City will hold several "in-world products" or customer oriented areas focusing on education, dating, music and sports:
In October 2008 they entered a partnership with Virtway as a strategic partner.