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Mission and principles (based on current article)
The organization claims to follow four principles:
An effective movement to depolarize America depends decisively on equal participation of red, blue, and independent Americans.
It’s necessary and possible to generate a virtuous cycle in which a critical mass of organized individuals work together to change institutions, and changed institutions in turn encourage more individual change.
This virtuous cycle can be ignited and accelerated by compelling public narratives.
Success requires overlapping networks working together to achieve shared goals.
The first principle is reflected in a norm for their internal organization, "We’re guided by the rule that red and blue leaders are equally represented at every level of organizational guidance. Our members range from working class to affluent and come from many backgrounds. Our constant striving is to be an organization reflective of the country we seek to serve."