Chicano is an ethnonym for Mexican-American. Initially a derogatory term, the word was reclaimed by Chicano Movement activists as a badge of pride. Their efforts were such that during the late 1960s and early 1970s it became the preferred, "politically correct" term to use in reference to Mexican Americans in the press and in scholarly publications. However, the term's association with the with the antiwar, ethnic nationalist, and anticolonial movements worldwide led to its politicization. It fell out of use in sociological and psychological texts, and is looked down upon by some in the community, particularly social and religious conservatives. There were also those who never identified themselves as Chicanos, preferring the labels Hispanic or Hispano, Latino, Mexican American, or American.