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MegaChange Clothing is a student ran business that started as a project at Ryerson University for the ENT730/830 Class. MegaChange Clothing is an online apparel and accessories store that creates awareness of issues that deals with smoking. MegaChange Clothing mainly relies on word of mouth and online social networks, like Facebook, Twitter, Blogspot, Digg, and Urban Dictionary to get the word out. On January, 20 2010 MegaChange just launch their first line of apparel which consists of T-shirts, Hoodies, and accessories that promotes their mantra "Change Out Loud". According to the founders of MegaChange Clothing, there will be different styles coming very soon.