V. A. Sundaram

V. A. Sundaram
V. A. Sundaram around 1957
Born(1896-02-02)2 February 1896
Coimbatore, India
Died11 March 1967(1967-03-11) (aged 71)
Bombay, India
SpouseSavitri (1909–1968)
ChildrenPushpa, Ramakrishna, Vivekanand, Saraswati, Padma
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Vellalore Annaswamy Sundaram (2 February 1896 – 11 March 1967) was an activist in the Indian Independence movement, an associate of Mahatma Gandhi, a confidant of Madan Mohan Malaviya, and a fundraiser and secretary to the Benares Hindu University (BHU). His work focused on communication and public relations, with particular emphasis on an international and intercultural perspective.

His personal theme in life was an appreciation of beauty, on a sensual level as well as in broader, ethical and spiritual terms.[1]

  1. ^ The theme of beauty had reference to his name, "Sundaram" meaning "beauty" and "beautiful" in Sanskrit. Gandhi described Sundaram as "(having) the virtues suggested by his name." Coll. Works, Vol. 49, Doc. 254