VRV (streaming service)

VRV
Type of site
Video streaming service
Founded
DissolvedApril 29, 2023; 18 months ago (2023-04-29)
Headquarters
Area servedUnited States
Owner
Key people
  • Arlen Marmel (VRV GM)
  • Tom Pickett (Crunchyroll CEO)
IndustryVideo on demand
Parent
URLArchived official website at the Wayback Machine (archived 2023-04-04)
RegistrationOptional
Current statusDefunct (consolidated into Crunchyroll)

VRV (officially pronounced "verve", though it is also referred to by its letters) was an American over-the-top streaming service launched in November 2016 by AT&T and the Chernin Group. Owned by Crunchyroll, LLC, run by Sony through a joint venture between Sony Pictures and Sony Music Entertainment Japan's Aniplex, the service bundled together anime, speculative fiction, and gaming-related channels aimed at fans of such content.[1]

Some of VRV's content could be streamed for free, while other content required a subscription. The subscriptions to its channels were available for purchase individually, or in a premium bundle. VRV was available only in the United States, despite some of its partnered content being available for viewing worldwide outside the platform.

In April 2023, it was announced VRV would merge with Crunchyroll, which was completed later that month.[2][3]

  1. ^ Orsini, Lauren (January 19, 2017). "Streaming App VRV Wants To Be Netflix For Geeks". Forbes. Archived from the original on August 28, 2023. Retrieved August 28, 2018.
  2. ^ Pineda, Rafael Antonio (April 4, 2023). "VRV Streaming Service Bundle Merges with Crunchyroll". Anime News Network. Archived from the original on August 28, 2023. Retrieved April 5, 2023.
  3. ^ "MAKE THIS GOODBYE MORE OF A SEE YOU SOON". VRV. Archived from the original on April 30, 2023. Retrieved July 5, 2023.