Valarie Zeithaml

Valarie Zeithaml
Title	David S. Van Pelt Family Distinguished Professor of Marketing
Academic work
Discipline	Marketing
Sub-discipline	Services marketing, Service quality
Institutions	UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable works	Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.^[1]