Valarie Zeithaml

Valarie Zeithaml
TitleDavid S. Van Pelt Family Distinguished Professor of Marketing
Academic work
DisciplineMarketing
Sub-disciplineServices marketing,
Service quality
InstitutionsUNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill
Notable worksDriving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.[1]

  1. ^ McColl 4509, Valarie Zeithaml Emeritus Professor of Marketing Contact; Hill, CB 3490 Chapel. "Valarie Zeithaml | UNC Kenan-Flagler Business School". UNC Kenan–Flagler Business School. Retrieved 2024-06-04.{{cite web}}: CS1 maint: numeric names: authors list (link)